Las Vegas Tourism

Article By: Eternal Traveler
A Travel Network Writer  

 Email     Print    Review  
 

(4.00 out of 5)

 Loading ...

When it comes to figuring out the next best greatest thing to offer in Las Vegas, marketing executives are going viral. During last year’s annual tourism convention, the heads of several of the city’s main attractions reported the use of social media venues like Twitter to boost Las Vegas tourism. Here are some of the suggestions they shared:

• Brad Goldberg, vice president of marketing for Luxor reported that his company uses the 11,000 plus Twitterers that visit his property to get instant feedback on their visit. “It was a way of trying to develop a better relationship, a different kind of relationship with potential customers,” he said at the conference.
• Planet Hollywood’s tried the same tactic, using its 7,000-plus Twitter followers for feedback on a room promotion idea. Within two days the hotel reported that the promotion became the resort’s most successful marketing scheme in its history.
• Last year MGM Grand used Twitter to boost a successful promotion called “Get Rewarded for your Sins,” where they encouraged visitors to tweet their Vegas mishaps with the hope of winning free

Trying to find new and more innovative ways to promote their venues without the high cost of traditional advertising, these Las Vegas Tourism specialists may have just found the newest and best way to get the word out about their promotions without shelling out millions of advertising dollars.

Related Travel Articles:

1. Map of Las Vegas Worried that you will get lost while visiting Las Vegas? No need to worry. There...
2. How to Get Around Las Vegas When you are new to town, you may be wondering how to get around Las...
3. Enjoying Your Las Vegas Vacation What Happens in Vegas Stays in Vegas … but it doesn’t have to! Why keep...